Heineken Cambodia partners with Startup Factory Cambodia to launch Heineken Sustainathon, a series of competitions designed to empower Cambodian youth to brew sustainable innovations for a better Cambodia.

The first part of the series is a two-day intensive hackathon under the theme of responsible consumption. Participants have forty eight hours to work on a case challenge to develop innovative solutions to promote responsible consumption of alcohol and champion moderation.

Programme:

Day 1
8:00 AM - Opening remarks
8:05 AM - Objective of the Hackathon by HCAM
8:15 AM - Team building activities faciliated by Kimly, Jitka & Greg.
9:00 AM - Workshop: Understanding problem statement & ideation.
12:00 PM - Lunch
1:00 PM - Energise! by Kimly & Greg. Team ideation and mentorship.
3:00 PM - Challenge: Brandathon to brainstorm marketing messages for sustainable alcohol consumption
4:00 PM - Team activity: Solution selection.
5:00 PM - Evaluation of the day, preparation for the next day and finalising selection criteria for judging.

Day 2
8:00 AM - Welcome back
8:05 AM - Warm-up activities by Jitka & Kimly
9:00 AM - Announcement of the Bandathon challenge winners HCAM.
9:30 AM - Workshop: Design process by Jitka & Kimly
10:00 AM - Team activity: Designing solution for selected idea and mentorship
12:00 PM - Lunch
1:00 PM - Workshop: Mastering your pitch by Jitka, Kimly & Greg.
1:20 PM - Pitch preparation with mentors
3:30 PM - Pitch presentations & selection of the winners
5:00 PM - Closing remarks